A journey for women’s health and Breast Cancer Awareness

Discover how Hexagon joined the effort to champion breast cancer awareness and women’s health by donating goods to the Trophee Roses des Sables, an immersive sports and charity rally for women supporting women.

Around the world, pink ribbons have become a symbol of hope and remembrance for those whose lives have been impacted by breast cancer. According to the World Health Organization, breast cancer is the most common cancer among women worldwide, claiming the lives of hundreds of thousands of women each year.

This year the South European team from Leica Geosystems, part of Hexagon, joined the fight against breast cancer by collecting over 175 pounds of women’s health care items — like soaps, toothbrushes and toothpaste — for women who have limited access to those items.

Marie-Caroline Rondeau, marketing manager and initiative leader, recently journeyed to Morocco with the donated items to participate in a 10-day excursion to raise breast cancer awareness through an event called Trophée Roses des Sables. Rondeau is one of two members of the crew Daft Pink, who will drive an SUV through the snowy peaks of the Atlas Mountains and over the vast Moroccan desert, traveling more than 3,106 miles on their journey.

“We attach great importance to initiatives and projects led by our employees that can have a positive impact on our business, our environment and the life of the organisation,” said Emmanuel Roy, General Manager, Leica Geosystems France. “Beyond the exceptional human adventure that Daft Pink represents, this project reflects the values of Hexagon with women-led entrepreneurship being a concrete example of this.”

This experience will bring together more than 100 women from various paths of life who are passionate about supporting breast cancer awareness and their commitment to women’s health care.

“Working at Hexagon for more than 10 years has convinced me that leveraging my personal project to our organisation would be a great opportunity for our employees, allowing us to highlight the values of Hexagon and make a difference,” said Rondeau.

To learn more about Breast Cancer Awareness, visit the Breast Cancer Awareness Foundation.

Rebecca Paul-Martin

Rebecca Paul-Martin is the Corporate Communications Specialist for Hexagon AB, supporting public relations, content creation, and corporate programs. Rebecca has 10 years of experience in public relations, communications and marketing, with a strong background in retail, non-profit, and higher education. She holds a Bachelor's and Master's degree from Southeastern University and is based in Atlanta.